Not only was NIVEA Creme an innovative product when first introduced, its packaging was also extraordinary.
A special machine was used to package the cream into aluminum tins which marked a turning point for modern cosmetics.
It was no surprise that the snow-white cream was an instant hit. The formula was used as a lotion for body, face and hands, but also to care for children’s skin, as it was so gentle.
Three years after its introduction, NIVEA Creme was sold in 34 countries. Today, NIVEA Creme is still NIVEA’s best-selling product, with more than 15 billion tins being sold since its launch.