Kindness.org is a research-led nonprofit dedicated to educating and inspiring people to choose kindness. Through their research hub, Kindlab, they investigate the costs and benefits of kindness, and the role it can play in solving modern problems.
NIVEA has partnered with Kindness.org’s research arm to better understand the perception of soft today and develop a school-based program meant to bring awareness and education about choosing soft to kids. Every time you purchase* a NIVEA product, we’ll donate $1 to Kindness.org.
*Beiersdorf, Inc. will donate $1 to kindness.org for each NIVEA product purchased from September 1, 2019 to December 31, 2019, up to $200,000. Please click HERE for more details. No part of your purchase is tax deductible.