Rethink Soft

Rethink Soft


Starting in September, we will be donating $1 to for every purchase.*
Come back soon to see how we want to help build a softer world.

*Beiersdorf, Inc. will donate $1 to for each NIVEA product purchased from September 1, 2019 to December 31, 2019, up to $200,000. Please click HERE for more details. No part of your purchase is tax deductible. Nivea USA is a research-led nonprofit dedicated to educating and inspiring people to choose kindness. Through their research hub, Kindlab, they investigate the costs and benefits of kindness, and the role it can play in solving modern problems.  

They create frameworks, products and programs to bring kindness to classrooms, communities and workplaces around the world. 

*This promotion is sponsored by Beiersdorf, Inc. (“BDF”) 45 Danbury Road, Wilton, CT 06897. The proceeds from the promotion will benefit, Inc. (“Company”), WeWork 81 Prospect Street, Brooklyn, New York, 11201. BDF will pay to Company for its general charitable purposes the following amounts: $1.00 for each NIVEA® product purchased, for a total of $200,000 on products purchased from September 1, 2019 through December 31, 2019. No part of your payment is tax deductible.

Company’s promise is dedicated to educating and inspiring people to choose kindness. Company is an organization described in Internal Revenue Code Section 501(c) (3).  A copy of its most recent annual report is available by contacting the organization at the above address. For more information, visit

Registration by Company or BDF with any state regulatory agency does not imply endorsement.