The word “Soft” is often associated with being weak, but often times soft can be powerful. That’s why Nivea, known for soft skin, has launched Rethink Soft--a campaign that celebrates examples of soft as powerful and asks us all to reconsider the perception of soft...by choosing soft.
For 100+ years NIVEA has perfected the art of giving us all soft, beautifully nourished skin. Our skincare products have been trusted around the world for generations. NIVEA is on a mission to challenge this negative perception of “being too soft” because soft, both emotional and physical, is what unites us all.
We've partnered with Kindness.org to understand the perception of soft today and help change its trajectory for tomorrow.