NIVEA's commitment to sustainable packaging

NIVEA is committed to reducing carbon footprint and boosting a circular economy through responsible designs of sustainable packaging.  Where it makes sense we have opted into utilising  recycled cardboard or paper packaging, in hopes to continuously transition NIVEA into a greener and sustainable skincare brand.

Read on to find out more on the changes NIVEA has made for sustainable skincare packaging. Including reasons to why utilising recycled cardboard or paper as a packaging material may be the more sustainable solution in some cases.

holding hands

Sustainable Paper Packaging at NIVEA

NIVEA uses paper and cardboard as natural packaging material for many product packaging applications. We strive to treat nature with the respect that it deserves. Therefore, we are convinced that wood-based materials, such as paper and cardboard, must be obtained sustainably to protect forests from deforestation. As forests store CO2 in a natural and effective way, their continued destruction is a major contributor to climate change. This is a problem we are taking very seriously. 

We have established a “Sustainable Paper and Cardboard” policy, with the goal to switch to 100 percent sustainable paper and cardboard materials worldwide. The guideline requires the use of recycled or FSC-certified (“Forest Stewardship Council”) paper and cardboard materials. The FSC certification ensures that wood-based products come from responsibly managed forests that provide environmental, social, and economic benefits. 

We have already made great progress and can share the information that by as early as 2019, 100 percent of our folding boxes were produced using FSC-certified material. We are now working intensively on switching over further paper-based materials to FSC-certified or recycled paper.


NIVEA Naturally Good Sensitive Day Cream

sustainable packaging

NIVEA Naturally Good Regenerating Night Cream

natural aloe vera

NIVEA Naturally Radiance Day Cream

One Skin. One Planet. One Care.

We want to be 100 percent transparent and answer all your questions about sustainability at NIVEA. If you could not find the answers you were looking for on this website, or are looking for more detailed information, please visit the sustainability website of NIVEA’s parent company Beiersdorf.