Starting in March 2013, the next phase of the European animal testing ban has gone into effect: from this point forward no more cosmetic products may sold in the EU with ingredients that were tested on animals (after March 2013) to gather data for the purposes of fulfilling cosmetic safety regulations. The development and recognition of alternative methods is especially important for Beiersdorf even independently of this new ban.
For more than 20 years we have been working successfully in expert panels and associations on in-vitro procedures (tests performed in test tubes) and are one of the leading and most well-known and accepted research companies in the world. Beiersdorf has developed a procedure, for example, which will in the future along with other tests be able to assess the allergy potential of substances without the use of animal testing.
Beiersdorf Research is also developing a wide range of other alternative testing methods and already uses many validated methods daily inside the company. We are actively advocating for the worldwide acceptance of existing animal test-free alternative methods by respective authorities. Further, we support both in terms of personnel and financially the scientific efforts to fill the gaps where alternative methods are not yet available.