
Mature skin:
HOW TO CARE FOR AGING SKIN
In short
- What Is Mature Skin?
- What Are The First Signs Of Mature Skin?
- What Causes Signs Of Mature Skin?
- Can You Reverse Signs Of Aging In Mature Skin?
- How To Help Prevent The Look Of Aging In The Skin
- Skin Care Routine For Mature Skin
- Choosing The Best Moisturizer For Mature Skin To Suit Your Needs
- Mature skin care with NIVEA
Caring for
MATURE SKIN
As we age, our skin can start showing signs of aging – from wrinkles to dark spots to dryness. While there's no way to completely prevent or reverse signs of aging in mature skin, there are many ways that you can help take care of your skin as you age and support a more youthful-looking glow. Read on to discover NIVEA's top tips for caring for mature skin.
What is
MATURE SKIN?
Mature skin is a general term referring to skin that’s showing natural signs of aging such as loss of elasticity, uneven skin tone, and age-related dryness. In general, “mature skin” often refers to skin that starts showing signs of aging in adults starting in their 30s-40s, but depending on factors like genetics, lifestyle, and the environment, the age that mature skin appears varies from person to person.

What are The Signs Of Mature Skin?
Signs of mature skin include:
- Loss of elasticity
As we age, skin naturally produces less collagen and elastin, essential components for maintaining firmness and elasticity.
- Fine lines and wrinkles on the face
Due to the loss of elasticity combined with creases caused by movement and facial expressions over time, wrinkles start to appear, particularly around the eyes, nose, and mouth.
- Deeper static wrinkles
Over time, fine lines become deeper wrinkles on the face such as crow's feet, smile lines, and forehead wrinkles.
- Dark spots
Particularly on areas most frequently exposed to the sun including the face, neck, chest, hands, and forearms.
- Uneven skin tone
Repeated cumulative sun exposure can cause skin to develop an uneven tone that can become more prominent with age.
- Age-related dryness
As we age, our body produces less Hyaluronic Acid, essential for binding water and hydrating the skin. This leaves skin more prone to dryness, which can also contribute to temporary fine lines due to dehydration.
What causes signs of
MATURE SKIN?
There are several factors that can contribute to developing signs of mature skin, both naturally internal (known as intrinsic aging) and external (known as extrinsic aging). The following are some of the main causes of mature skin symptoms:
Intrinsic causes of
MATURE SKIN SYMPTOMS
Extrinsic causes of
MATURE SKIN SYMPTOMS
Can you Reverse Signs of Aging in
MATURE SKIN?
Signs of aging in the skin are natural and unavoidable, and while fine lines and wrinkles aren't a medical concern, some people find it affects their self-confidence. Can you reverse aging of the skin? Technically, no. But there are some ways to help reduce the appearance of fine lines and wrinkles and help support a more even-looking skin tone with regular use of skin care products specially formulated to manage these concerns.
How to help prevent the look of
PREMATURE AGING IN THE SKIN
While it's true that you can help reduce the appearance of some existing signs of mature skin, give your skin a head start by focusing on preventative measures. Here are several ways you can help prevent an early onset of mature skin due to external factors:

- Use Proper Sun Protection
Properly protecting your skin from sun damage is an easy step you can take to help prevent signs of premature aging. Use a daily sunscreen or moisturizer with broad spectrum SPF of at least SPF 30 in conjunction with other sun protection measures such as avoiding sun exposure during peak times of the day, seeking shade, and wearing protective clothing like sunglasses, long pants and long sleeves when possible.
- Don't Smoke
Help protect your skin and your overall health by avoiding smoking or quitting if you're currently a smoker. Your skin will thank you!
- Get High Quality Sleep
Ensure you're able to regularly get the rest your body needs to help support skin health.
Skin Care Routine for
MATURE SKIN
Mature skin has different care needs compared to young skin. Here are some recommendations for helping to build a skin care routine for mature skin:
- Cleanse for Your Skin Type
Choose a cleanser for your skin type. Mature skin happens to everyone, but your overall skin type (dry, oily, normal, combination, sensitive) is unique to you, regardless of your age.
- Moisturize for Your Age
As aging skin can get dry, ensure that your skin has plenty of moisture. Keeping skin hydrated can help to reduce the appearance of dehydration-related fine lines and wrinkles, and can help skin to feel smooth and supple. Choosing a skin firming moisturizer like NIVEA Skin Firming Nourishing Hydration Body Lotion can help to support skin elasticity while helping skin retain much-needed moisture.
- Use Sunscreen Every Day
You can’t reverse the signs of sun damage, but you can help prevent further signs of overexposure to the sun. After moisturizing your skin, be sure to apply a broad-spectrum sunscreen to any exposed areas of skin to help protect your skin from the sun’s harmful UVA/UVB rays. Always use sunscreen in conjunction with other sun protection measures and be sure to follow usage instructions on the packaging to get the most out of your sunscreen.

Choosing The Best Body Moisturizer For
Mature Skin To Suit Your Needs
Choose a cleanser for your skin type. Mature skin happens to everyone, but your overall skin type (dry, oily, normal, combination, sensitive) is unique to you, regardless of your age.
Discover NIVEA’s skin-firming range, with formulas that are enriched with antioxidant coenzyme Q10, for visibly firmer skin in as little as two weeks with regular use. NIVEA’s skin-firming Q10 range is specially formulated to help support skin elasticity while delivering moisture.

NIVEA Skin Firming Antiwrinkle Neck & Chest Cream is clinically shown to improve the appearance of fine lines and wrinkles on the delicate skin of your neck and chest in as little as two weeks with regular use. Its paraben-free, tricomplex formula with Q10, Provitamin B5 and Creatine delivers 72-hour moisture and improves skin elasticity with regular use. Use with other NIVEA Skin Firming products for a body skin firming regimen.
Firming Moisturizer for Stomach, Buttocks and Thighs
NIVEA Skin Firming & Toning Body Gel-Cream enriched with Q10, Hyaluronic-acid, vitamin C works to improve skin's firmness on the thighs, buttocks and stomach in as little as 7 days, with regular twice daily use. Enriched with Q10, Hyaluronic-acid, and vitamin C, this innovative skin firming formula feels cool when applied, refreshes skin instantly and leaves skin feeling soft and supple. In addition, the lightweight gel cream texture is fast-absorbing, non-greasy and light to the touch. Designed for use on normal skin types, this skin firming and hydrating gel cream is dermatologically tested and gentle enough for everyday application.


NIVEA Skin Firming Nourishing Hydration Body Lotion with Q10 and Vitamin C helps firm and improve skin's elasticity in as little as 7 days with twice daily regular use. The creamy formula deeply moisturizes dry skin for 72 hours and is a great option for those with dry to very dry skin.
Skin Firming Body Lotion And Body Cream For Normal To Dry Skin
NIVEA Skin Firming Sheer Hydration Body Lotion provides firmer and noticeably smoother skin in a lightweight formula enriched with Q10 and Vitamin C. Appropriate for normal to dry skin, this body lotion delivers intense moisture for up to 72 hours and helps firm and improve skin's elasticity in as little as 7 days with regular use.

Mature Skin Care With
NIVEA
Growing older is a privilege, and NIVEA is here to support your skin and help you look and feel your best, no matter your age. Explore our full line of skin-firming creams, lotions, and other skincare products enriched with Q10.
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