How it all

began

NIVEA is one of the world’s most trusted skincare brands, but it took three minds with one shared vision to make it happen. It all began in 1911, when the pharmacist and visionary entrepreneur Dr. Oscar Troplowitz recognised the potential in Eucerit, an emulsifier developed by the chemist Dr. Isaac Lifschütz. Eucerit made it possible to bind water and oil into a stable cream, and was first intended for use in the medical field. Dermatologist Prof. Paul Gerson Unna appreciated Dr. Lifschütz’s expertise in his field and introduced him to Dr. Troplowitz, who immediately recognized that the water-in-oil emulsion would make the perfect basis for a cosmetic skin cream. All it needed now was a name. To find it, Dr. Troplowitz didn’t need to look any further than the cream itself. Inspired by its snow-white colour, he called it NIVEA – a name derived from the Latin words nix (snow) and nivis (of snow). Finally, the years of research and creativity had paid off. In December of 1911, NIVEA was launched. The legacy of our first skincare cream was born. From the very start, it was Dr. Troplowitz’s goal to develop high quality products that were affordable to all. With NIVEA’s vast product range, which provides expert care no matter what your skin needs, Dr. Troplowitz’s vision has lived on. And it will continue to for the next 100 years.